Our story began in Switzerland with the production of apple vinegar…today we produce and market worldwide household cleaning and hygiene products, professional cleaning products and personal care products.
Adolf Sutter I founds the company Sutter-Krauss to produce apple cider vinegar in Oberhofen/Münchwilen, in the Swiss canton of Thurgau.
Production of SUTTER-KRAUSS shoe polish begins.
A large factory known as the “Polish Cathedral” is built.
Adolf Sutter I dies. His wife, Katharina, and daughter, Anna, run the company.
Arthur Sutter I, son of Adolf Sutter I and Katharina, takes over as head of the company.
RAS, the first water-based turpentine-free shoe polish, comes out.
Opening of the first branch in Konstanz, Germany.
Arthur Sutter I opens the site in Genoa, Italy.
The production of polishes and cleaning products begins with the ROB, OTTOL and CERVINA brands.
Arthur Sutter I has a grave leg injury and entrusts his son Adolf Sutter II with management of the Italian headquarters in Genoa. The MARGA shoe polish is brought out.
In Italy, POM, the cleaning product that “Cleans every metal” is brought out.
Sutter continues to expand and launches the first packages of polish with a “butterfly” opening in the market.
Arthur Sutter I plans generational transition: in 1929 he assigns the Genoa company and the Mediterranean countries area to his eldest son, Adolf Sutter II, while in 1932 he entrusts the Swiss factory and the Northern Europe area, which at the time had 75 employees, to his second son, Alfredo.
In Switzerland, WOLY, the first shoe polish sold only at shoe stores, is brought out.
Employees benefit from a Pension Fund and later from a Sickness Fund: a rare social commitment in those days.
The same year, Arthur Sutter I dies.
Italy joins World War II. Sutter does not close, but chooses to reduce production to maintain high quality, reaching its lowest drop in 1945, equal to 8% of the production of a normal year.
The first wax with the “SKIWA” brand is launched in Switzerland.
At the end of the war, Sutter immediately resumed its business with great success.
EMULSIO the first liquid wax comes out. The name derives from “emulsion”, a chemical process that allows oily substances to be mixed with aqueous substances in a stable manner.
In Switzerland, Alfredo Sutter creates the “B” department, the first one in Europe aimed at large users which, in 1961, became SUTTER TASKI (Thurgauer Adolf Sutter Chemie Industrie.
Arturo Sutter II succeeds his father, Adolfo II, at the helm of the Italian company.
The first Sutter Carosello (TV advertising programme lasting 10/15 minutes) for MARGA shoe polishes, entitled “Oggi è di moda…”, comes on the air.
The EMULSIO wax bottle with a pump handle wins the Packaging Award.
That same year, the first Machining Centre was installed, which in 1967 was replaced by one of the very first "IBM Electronic Computers".
Sutter Italia and Sutter Switzerland introduce professional cleaning products and machines to the Italian market with the SUTTER TASKI brand.
The same year, the “Professional Centre for the maintenance of buildings”, the first vocational training centre in Europe, is opened in Switzerland.
TERGEX MANGIAPOLVERE, the first antistatic dust removal product, comes out.
Construction begins on the Borghetto di Borbera site, which will start production three years later.
The manufacture of TASKI products begins in Genoa.
STIRABENE, the new starch to make ironing quick and easy, is brought out.
Alfredo Sutter, owner of the Swiss company and assets in Northern European countries, dies.
Having no heirs, the following year, his wife decides to sell the company and the TASKI trademark to the Anglo-Dutch multinational Unilever. The Sutter Switzerland company is renamed Lever Sutter.
All production activities, laboratories and offices are permanently moved to Borghetto di Borbera.
Sutter Industriale is founded in Italy.
The same year Sutter Italia ceases production and marketing with the TASKI brand.
6 MESI, the first long-lasting wax, is brought out.
The first ecological line of Sutter Industriale is brought out.
International development begins with the opening of branches in Spain (1988), France (1991), Portugal (1995), Argentina (1997), Chile (2004), Brazil (1988).
Aldo Sutter, son of Arturo II, takes over the company.
Sutter Industriale becomes Sutter Professional.
EMULSIO FACILE, the first self-polishing liquid wax, is brought out.
The company certification process begins:
- ISO 9001: Certification of the Quality Management System
- ISO 14001: Certification of the Environmental Management System (2003)
- OHSAS 18001: Certification of the Occupational Health and Safety Management System (2014), then updated with ISO 45001 (2020)
- SA 8000: Certification of the Social Accountability Management System (2021).
Arturo Sutter II opens the Company Museum.
Andrea Sutter, Aldo’s first child, is born. The sixth generation is being prepared.
On the product front, EMULSIO RAVVIVA cleaning product is brought out.
The “right dose” bottle wins the Packaging Award.
The same year, Sutter establishes a partnership agreement with Procter&Gamble for the exclusive distribution of their products in the professional sector in Italy, Spain and Portugal.
EMULSIO PRONTO ALL’USO comes out.
The first products with Ecolabel Certification are out.
Sutter obtains the European certification “Charter for Sustainable Cleaning”, for company activities based on sustainable development of the environment and the health and safety of workers.
Sutter celebrates its 150th anniversary.
EMULSIO SALVAMBIENTE and ECOCAPS, the first concentrated ecological cleaning products in water-soluble film, are brought out.
ECOCAPS is nominated for the 2009 Legambiente Award for “Environmentally Friendly Innovation”.
EMULSIO SALVAMBIENTE wins the Packaging Award in the “Cleaning product” category.
ECOCAPS wins the “Afidamp Clean Green Award” in the Chemical Products category.
EMULSIO SALVAMBIENTE, in water-soluble refills, is elected "Product of the Year".
EMULSIO NATURALE is elected “Product of the Year” and the CATTURAODORI line wins the “Brands Award”.
Sutter wins the “2017 EU Ecolabel National Award” for the ZERO line.
Sutter celebrates another milestone, its 160th anniversary.
Sutter wins the “2020 EU Ecolabel National Award” in the Products category, for the best innovative design for reducing environmental impact.
The "Foresta Sutter" was born, with the aim of contributing to reforestation, offsetting Co2 emissions, protecting biodiversity and supporting communities in Peru, Brazil and Bolivia.
With the acquisition by Henkel of the GENERAL brand a historic range of laundry detergents, Sutter starts making huge investments to upgrade machinery and increase the production capacity of the Borghetto di Borbera factory, creating new job opportunities and employment for those in the surrounding area.